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Lettuce Entertain You selects Paytronix as its loyalty partner

Lettuce Entertain You Enterprises (LEYE) has moved its 25-year-old Frequent Diner Club loyalty program to the Paytronix Rewards platform.

February 18, 2015

Lettuce Entertain You Enterprises (LEYE) has moved its 25-year-old Frequent Diner Club loyalty program to the Paytronix Rewards platform, according to an announcement from the tech company.

LEYE currently owns, licenses or manages more than 90 restaurants in Illinois, California, Arizona, Maryland, Virginia, Minnesota, Nevada and Washington, D.C. The LEYE restaurants operate under 52 brands including M Burger and Wow Bao.

With 18 percent of all spend coming from its Frequent Diner Club, LEYE considers loyalty to be strategically important to the success of its business. Its Frequent Diner Club is a three-tiered program that offers both bankable points and automatic rewards. At year's end, each member is evaluated and either moved up or down a level based on dollars spent.

Features of the new program will include:

• API-Accessible Mobile Capabilities –LEYE will enable its guests to view account balance information, earn and redeem rewards by integrating its new apps to the Paytronix software through its developer-friendly API.
• Business-Minded Data Analytics –Paytronix enables LEYE to drill down to the guest-level, identify its most valuable customers, and reward and engage with them in a relevant way.

"Because the LEYE loyalty program is so crucial to the success of our business, it's important to innovate, add new features and make it simpler for our guests to use," said Jennifer Bell, director of marketing, Lettuce Entertain You, in the release. "Paytronix makes it easier to integrate with other departments, get a 360-degree view of our customers, and reach out to those who are not LEYE guests."