King-Casey, Envirosell release MenuBoard Pro
King-Casey and Envirosell, two restaurant and retail consultant firms, collaborated to create MenuBoard Pro, according to a press release.
"The beauty of this data-driven solution is that it is based on methodologies that our firms have proven in the field over the years," King-Casey Principal Tom Cook said in the release.
"In the case of our firm, it represents more than 30 years of helping QSR and Fast Casual brands increase sales and profits by applying 'The Seven Absolutes of Menuboard Optimization.' We have worked with Paco Underhill and his Envirosell team for many years on clients such as Subway, KFC, Taco Bell and the U.S. Postal Service. We know that their Mobile Eye-Tracking and behavioral research are a perfect complement to us. I can safely say that nothing in the market comes close to MenuBoard PRO," he added.
"Our firm has a single passion — to determine what makes customers tick by studying the way people shop in a store, whether bricks and mortar or online," Paco Underhill, Envirosell principal, said in the release. "Because that passion translates into business success, we have a 74 percent client retention rate. Partnering with King-Casey, our long-times associates, on this project is a logical step."