Johnny Rockets selects digital signage provider for 1st drive thru

Delphi Display Systems Inc, a provider of customized digital signage hardware, software and service solutions, announced that Johnny Rockets restaurants has installed Delphi's Insight technology platform in its very first drive-thru restaurant, which opened last week in Mooresville, North Carolina, according to a press release from Delphi.

The platform consists of the Insight Engage digital menu solution, Insight Track drive thru timing system, Insight Verify drive thru order confirmation system and Insight Inform wireless headset system.

As part of its Insight Engage and Insight Verify solutions, Delphi installed its Endura 47P dual screen 47-inch outdoor digital menu board system in the drive thru along with its Endura 15E order confirmation system display. The solution also includes a three-screen indoor digital menu display. In addition, Delphi designed custom animated digital content for all the digital menu boards.

"We're excited to be working with Delphi Display Systems and having its state of the art digital menu platforms in our drive thru and restaurant," said Jim Hicks, senior vice president of domestic operations at Johnny Rockets. "Our guests have given us great feedback on its clarity and how great our food looks and internally we appreciate the simplicity and ease of use."

Johnny Rockets will be opening more drive thru restaurants in the coming months and continuing its partnership with Delphi Display Systems.

Delphi said its Insight system is the only fully integrated, end-to-end drive thru restaurant technology platform that engages the customer with relevant and compelling content, and influences their purchase behavior to drive incremental sales and profitability. The platform captures customer interaction from the time they enter the drive thru to the point they pick up their food, and provides the restaurant operator with analytics to optimize business operations in real-time. As a cloud based solution, Insight is scalable from the small multi-unit QSR brand to the major chain with thousands of locations, the release said. All configuration, management and reporting can be performed from any web-enabled device.

"We are excited to be partnering with Johnny Rockets to help them achieve their digital marketing and operational objectives as they grow their brand," said Ken Neeld, Delphi's president and CEO. "Our Insight platform will help Johnny Rockets to expand their drive thru presence, improve their speed of service, increase their customer satisfaction and enhance the presentation of their menu items to their customers."


Topics: Digital Signage, Display Technology, Food & Beverage, Menu Boards, Software, Systems / Technology


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