News

Jamba launches new Fit 'n Fruitful smoothies

January 3, 2012

On Jan. 5, 2012, Jamba Juice will launch new Fit 'n Fruitful smoothies with a Weight Burner Boost. The new smoothie platform reinforces Jamba's commitment to healthy and active living with the launch of a convenient meal substitute specialty beverage that provides balanced nutrition. These smoothies provide 14 essential vitamins and minerals, are a good source of protein and fiber, contain two or more servings of fruit, and come in three flavors: Berry Blend, Strawberry Raspberry Banana and Peach Mango.

"We are thrilled to introduce Jamba's new Fit 'n Fruitful smoothies — an offering we think is a great solution for those trying to achieve several health goals," saidSusan Shields, senior vice president and CMO, Jamba Juice Company. "Whether it's trying to get more fruit in your diet, finding a delicious, healthy meal substitute on-the-go, or supporting weight management goals while providing balanced nutrition, Fit 'n Fruitful smoothies are a great way to help you Live Fruitfully this year."

Fit 'n Fruitful smoothies are made with a Weight Burner Boost, which also can be added to any smoothie on the Jamba menu. When used daily, in combination with a healthy diet and exercise program, the Weight Burner Boost can help support long-term weight management goals by stimulating muscle enzymes to burn more fat and promote lean muscle mass.

In addition to these new offerings for the new year, Jamba Juice has two other products that support a healthy and active lifestyle. The Coldbuster Smoothie features Antioxidant Power and Immunity boosts. Meanwhile, the Probiotic Fruit & Yogurt Blends help support immune system and digestive health.

Read more about specialty beverage trends.