News

HuHot offering back to school offers

August 24, 2011

HuHot Mongolian Grill is rewarding its loyal guests with two exclusive offers this month to celebrate back-to-school time.

Facebook fans and HotClub email members have access to "Back-to-School" coupons for students to use throughout the end of August.

One offer is a free grill meal for kids 10 and under with the purchase of an adult grill meal. The other deal is 50 percent off a grill meal for high school and college students with identification.

HuHot is segmenting the messages based on information provided via the HotClub email sign up sources. In doing so, HotClub members receive applicable targeted emails based on their demographic profile.

Consumer research done last year indicated that 75 percent of guests who visit HuHot more than once a month have three or more people in their household. In an effort to mobilize that base of consumers, HuHot is focusing on families.

"The majority of HuHot's loyal guest base has children living at home and we want to give parents a reason to take time out of the busy back-to-school season to dine at one of our restaurants," said Andy Vap, CEO of HuHot Mongolian Grills LLC.

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