Grabbagreen debuts cutting-edge farm site equipment

July 21, 2017

Grabbagreen is piloting the latest equipment in the restaurant industry, a hydroponic indoor mini farm system, at its location in Coeur d'Alene, Idaho, according to a press release.

Manufactured by VH Hypodronics, and designed by CXT, the farm system allows produce to be grown on site, indoors and served as close to fresh as possible.

"We are delighted to be working with a progressive minded, health-oriented group such as Grabbagreen," Darren Stuck, general manager of CXT, said in the release. "Collectively, the partnership between VH Hydroponics and CXT/LBFoster is aimed to promote healthy lifestyles by providing fresh greens grown on location in a manner that enhances the customer experience, and allows the restaurateur another means to further embody the message of 'Fresh, Wholesome, and Local'."

Franchisees Ben and Christina Horton own and operate the location, and will hold a free and public event on July 25 to showcase the concept and give away food, drinks and prizes.

"We are very excited for Christina and Ben Horton, as they are the first franchisee across the country to pilot test the hydroponics system in hopes to eventually launch hydroponics systems in all Grabbagreen locations," Keely Newman, CEO of Grabbagreen, said in the release. "Customers in Coeur D'Alene can now know and see first hand where their food is being produced."


Topics: Customer Service / Experience, Food & Beverage, Food Cost Management, Operations Management, Sustainability


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