News

Garbanzo streamlines digital customer experience

September 6, 2017

Garbanzo Mediterranean Fresh has partnered with two vendors, Paytronix and Olo , to streamline its digital customer experience.

Customers of the 25-unit chain can place orders and earn and redeem awards via a single sign-on capability as Garbanzo has integrated its Paytronix-powered V.I.B. Rewards Club with the Olo online order platform. With close to 10 percent of its customers using online ordering, and 28 percent enrolled in the V.I.B. Rewards Club, Garbanzo Mediterranean Fresh opted to consolidate customer transactions from both systems into a single, easily accessible platform, according to a press release. 

The connection between the two platforms not only allows Garbanzo to identify customers and transactions within the online ordering transaction but leverages that information to bolster visits and spending with real-time rules, offers and messages, Garbanzo CEO James Park said in the release.

"Garbanzo Mediterranean Fresh wants its customers to have the same experience — shop, click and buy — whether they are they are on the website or the mobile app,” he said. "By tightly integrating our Olo online ordering system with the Paytronix Rewards platform, we are assured that our customers have a seamless experience every time they interact with us."

Instead of causing a friction point in the guest experience with two separate loyalty and online ordering processes, Garbanzo leveraged the single sign-on capability to make it easy for its guests to order, earn and redeem, said Michelle Tempesta, head of product, Paytronix Systems, in the release.

"As a result, Garbanzo guests experience a rich, intuitive digital experience while the brand is able to leverage the Paytronix platform to motivate additional visits," she said.