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Free webinar: 'Learn How to Turn Social Followers into Brand Advocates'

June 15, 2016

Today, almost every reputable brand is on social media. But in this competitive market, it's about more than simply having a social presence. If you want to be distinct from your competition, you need to focus on building an online community centered around your brand. 

How do you do this? By engaging with your customers in ways they might not expect — surprising and delighting them with every interaction so that your brand is top of mind in every situation. By doing so, your brand will win the competition for customer retention and wallet share.

Gone are the days of a one-size-fits-all approach, and food and beverage brands must learn how to turn social media followers into brand advocates and how to leverage the opportunities that social media brings to businesses. That's why FastCasual.com, PizzaMarketplace.com, QSRweb.com and Sparkcentral hosted a free webinar, Learn How to Turn Social Followers into Brand Advocates.

Sara Carter, director of customer success for Sparkcentral, and Morgan Higgins, social media specialist for the Jack in the Box restaurant chain, discussed how Jack in the Box's social care team has successfully used social media to build brand engagement with customers. They also discussed: 

• How to create positive brand engagement to build an online community over social;
• How to turn negative interactions into positive ones; and
• How to turn trends on social into actionable insights.

Download it free.