Staffing

Freddy’s promotes Rick Petralia to executive chef, VP of training and innovation

Source: Freddy's Frozen Custard & Steakburgers

August 20, 2026

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Freddy's Frozen Custard & Steakburgers, based in Wichita, Kansas, promoted Rick Petralia to executive chef and vice president of training and innovation. Petralia oversees Freddy's flagship training and media resource teams while continuing to advance the brand's culinary strategy.

"Rick has relentlessly pursued excellence in defining culinary strategies for core menus and limited-time offers," Freddy's President and CEO Chris Dull said in a press release. "His extensive experience in operations and his focus on profitable menu solutions mean he understands the challenges franchisees face and is dedicated to providing the training and resources needed to best equip our restaurant teams."

A 25-year industry veteran, Petralia joined Freddy's in 2022 as director of menu strategy and innovation. Previously, he served as director of culinary innovation for Fazoli's. He holds an MBA from Hult International Business School and is a certified executive chef.