News

Erbert & Gerbert jabs Jimmy John's for lack of app in latest campaign

March 27, 2019

Erbert & Gerbert's Sandwich Shop has launched a free mobile rewards app, giving customers more rewards when they order on-the-go. The app is designed with a rewards system that will send promotions and offer free items just for users, according to a company press release.

Guests will receive 50 percent off a sandwich when they download the rewards app and will then get one point for each dollar spent. When 50 points are reached, guests will receive $5 in rewards with additional offers available for such things as guest's birthdays.

And in a light-hearted jab at competitor Jimmy John's — which does not offer a rewards program — Erbert & Gerbert's is encouraging its app users through social media and billboards in three major markets (Minneapolis-Saint Paul, Green Bay and Eau Claire, Wisconsin) to tag three friends on Instagram and those users will be rewarded with a free Erbert & Gerbert's sandwich via the rewards app.

"The app launch is just the tip of the iceberg. Over time we're going to be gaining tremendous insights about our consumers, which we'll be able to use to market to them in a more intelligent, personal manner, Jeremy Burke, director of marketing and brand development said in the release. "We know data-driven marketing can and will produce results for our entire E&G system."

Party Land, a Los-Angeles based advertising agency led by Matt Heath, created the app and supporting marketing program. Heath was also the creative director and writer behind Arby's “We Have The Meats” campaign. His partners include Creative Director Matt Rogers and former K-Swiss President David Nichols.

Founded in 1988 in Eau Claire, Erbert & Gerbert's has grown to more than 100 locations in 16 states.