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Dillas Quesadillas names Michael Mabry COO

Source: Dillas Quesadillas

October 14, 2026

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Dillas Quesadillas has promoted Michael Mabry from head of franchise development to chief operating officer, effective Oct. 7. In the newly created role, Mabry will oversee day-to-day operations, marketing and franchise sales across the 11-unit brand as it works toward a goal of 50 locations by 2028.

Mabry has more than 30 years of restaurant industry experience, including serving as president and COO of MOOYAH Burgers, Fries & Shakes, chief development officer of Fuzzy's Taco Shop and president of Famous Toastery.

The Dallas-based company has spent nearly two years strengthening its operations ahead of expansion. Changes include simplifying its menu, investing in technology and streamlining restaurant processes. Dillas also recently opened its first nontraditional location inside Brookshire Grocery Arena in Bossier City, Louisiana.

The company has six restaurants in its franchise pipeline across the Dallas-Fort Worth area, with additional growth planned in Louisiana, co-founder and CEO Kyle Gordon said in a press release.