YCD Multimedia, a global provider of smart digital media solutions, recently announced that the company's products have been selected to drive promotional displays at the Opera Kitchen restaurant in Sydney, Australia. Mediaplay, an Australian multimedia company, was the project integrator.
Opera Kitchen restaurant is an open air venue located on the lower concourse of the Sydney Opera House, offering the best views of Sydney Harbor, the Harbor Bridge and the city skyline. The screens are located at points-of-sale at the restaurant's Misschu Vietnamese food and Bécasse Bakery departments and were originally designed to promote special products and offers through the quieter winter period.
"We had great success with the screens' impact on sales and awareness of items, such as Mulled Wine, which customers previously would not have known were offered," said Pete Boyce, business operations analyst for the restaurant, in the announcement. "We plan to install the YCD RAMP management system and YCD's Menu Board solution, which will further help us drive sales of new products."
YCD|Impulse, the company's solution for merchandising and promotion at the point of sale, displays promotional information about the restaurant's offerings, as well as information about Opera House events. The screens are connected to the in-house wireless network, and receive content updates via the YCD platform, managed by Mediaplay. Opera Kitchen has local control to change daily specials.
The new screens join a music channel that has been installed by Mediaplay, with customized playlists featuring soul, reggae and roots to suit the outdoor sunny vibe.
"The project demonstrates the importance of digital media as a promotional and selling tool in restaurants, attracting diners' attention and assisting them in their decision making process." said Arik Roztal, general manager of international operation for YCD Multimedia. "The ability to create and change promotions easily and quickly at the points-of-sale, according to season, time of the day and stock levels, increases sales and enables effective suggestive selling."
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