Coke announces waste reduction program
The Coca-Cola Company announced today that it's changing its approach to packaging "to help collect and recycle the equivalent of 100% of its packaging by 2030."
"The world has a packaging problem — and, like all companies, we have a responsibility to help solve it," President and CEO James Quincey said in a press release.
The company said it is building better bottles, whether through more recycled content, by developing plant-based resins, or by reducing the amount of plastic in each container.
By 2030, the company aims to make bottles with an average of 50 percent recycled content. The goal is to set a new global standard for beverage packaging. Currently, the majority of the company’s packaging is recyclable.
The World Without Waste program builds off of previous successes in replenishing what the company estimates to be all of its water used in the final beverages for market. The company has exceeded its goals for water replenishment ahead of schedule.
The company is working with the Ellen MacArthur Foundation's New Plastics Economy initiative, The Ocean Conservancy/Trash Free Seas Alliance and World Wildlife Fund (The Cascading Materials Vision and Bioplastic Feedstock Alliance) on this initiative, with regional and local partners anticipated as well.