Marketing

Chipotle turns vegetables into musical instruments for new song

Source: Chipotle

October 5, 2026

Summarize withChatGPTGrokPerplexityClaude

Trombone onion. Photo courtesy of Chipotle

Chipotle Mexican Grill has teamed up with the five-member London Vegetable Orchestra to record an original song using instruments made entirely from fresh ingredients served in its restaurants.

"From Ground to Sound" was recorded at Abbey Road Studios' Studio Two. The piece used flutes made from corn, trumpets built from jalapeños, a horn made from peppers and an avocado pit, lettuce percussion and an onion bass. The track is available on Spotify and Apple Music, while a film documenting the project is available on YouTube, according to a press release.

Creating the instruments took three months of experimentation and dozens of iterations. Because fresh produce changes in shape, texture and moisture, each instrument had to be fashioned and played at peak ripeness. That gave the musicians a short window to assemble, tune, rehearse and record before the vegetables changed texture.

A snippet of the song first appeared in the final frames of Chipotle's 100 Creators advertising campaign in August. The company plans to use the composition as a signature sound in select campaigns.

The original composition, created by Beacon Street Studios with creative direction from advertising agency KIDS, was inspired by the energy of vegetables growing from seeds into food.

"Millions of people know Chipotle's ingredients by how they look, taste and smell. Very few have ever stopped to ask what they sound like. That question led us somewhere no one expected," Icaro Doria, KIDS founder and chief creative officer, said in the release.

The London Vegetable Orchestra consists of classically trained musicians who specialize in creating and performing instruments made from vegetables.

Chipotle, headquartered in Newport Beach, California, has over 4,200 restaurants in the U.S., Canada, U.K., France, Germany and the Middle East.