Chipotle launches online tool to help customers 'make calories count'

Jan. 4, 2017

Chipotle Mexican Grill has a New Year’s resolution: Help customers to not only count calories but make calories count. The chain has launched a dietary options site that shows which ingredients are right for individual needs, so customers can build customized meals, no matter their dietary restrictions or preferences, according to a company press release.

"Many New Year's resolutions involve a pledge to live a more active and healthy lifestyle," Mark Crumpacker, chief marketing and development officer at Chipotle, said in the release. "And our dietary options page can help you keep your New Year’s resolution this year. The tool makes it easy to customize your meal with fresh ingredients from our everyday menu so you can stay on track with your goals."

To see which combinations are best for each individual's personal health plan, customers can enter potential ingredient groupings into Chipotle’s nutrition calculator. The site also recommends healthy ingredient combinations, such as:

  • Chicken Salad (435 cal, 15.5g fat): Romaine lettuce, responsibly raised chicken, black beans, fresh mild tomato salsa and cheese (vinaigrette not included).
  • Vegetarian Salad (405 cal, 23.5g fat): Romaine lettuce, black beans, sautéed bell peppers and onions, fresh mild tomato salsa and guacamole (vinaigrette not included).
  • Crispy Steak Tacos (490 cal, 21.5g fat): Crispy corn shells, marinated and grilled naturally raised steak, fresh mild tomato salsa, cheese and romaine lettuce.

Topics: Health & Nutrition, Marketing / Branding / Promotion, Online / Mobile / Social, Systems / Technology

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