News

Caribou Coffee launches new sparkling teas and juice

May 2, 2012

Caribou Coffee Company Inc. has announced the upcoming launch of six new sparkling teas and juices made with premium, all-natural ingredients. Exclusive to Caribou these drinks will be available at all retail coffeehouses starting May 14.                                  

Caribou's new sparkling teas and juices include:

1. Green Tea Lemonade: A blend of citrus and soothing green tea
2. Peach Black Tea: White peach tea
3. Lemon Ginger Pomegranate Juice: A blend of tannic berry, pinches of spice and citrus
4. Berry Black Tea: Full-bodied black tea, black tea brambly berry
5. Mint Lime White Tea: Limeade blended with spearmint
6. Very Berry Juice: Fully ripe and fruity with flavors of sweet jam

Once the season is in full gear, Caribou will launch a Facebook contest to celebrate the role of Caribou drinks in all of summer's activities. The contest will invite fans to submit pictures of their summer moments with Caribou for a chance to win prizes.

Caribou's Green Tea Lemonade, Peach Black Tea, Lemon Ginger Pomegranate Juice are permanent additions to the Caribou beverage portfolio; the limited-time-only Berry Black Tea, Mint Lime White Tea and Very Berry Juice will be available throughout the summer.

"Whether our customers are exploring, escaping or simply relaxing during the summer, our best in class cold beverages have always been a go-to," said Alfredo Martel, senior vice president of marketing and product management. "With the introduction of our new teas and juices we're thrilled to be amplifying our iced drink portfolio aiming to cool down and energize our fans, as well as enhance each and every summer day."

Read more about food and beverage trends.