News

Capriotti's rewards app honors loyal fans

December 11, 2018

Capriotti's has debuted a new customer rewards app, CAPAddicts Rewards, aimed at making it easier for fans to earn more points on favorite sandwich purchases.

The loyalty program, according to a press release, is based on a points system in which users earn one point per dollar spent in-app, online or in the store. When fans hit 100 points they receive a $10 reward on a future purchase.

"Something I love most about Capriotti's is our brand’s loyal fandom. We have CAPAddicts who travel hours to get a Bobbie, fans who get Capriotti’s turkey tattoos, and people who come in every single day on their lunch break," said Ashley Morris, CEO of Capriotti's, in the release. "We are excited to launch the new CAPAddicts Rewards app and reward these fans for their continued dedication, along with welcoming new Capriotti's fans to the brand."

The app also offers double point days, points instead of visits, and has been improved when it comes to navigation, readability and function.

The company signed an additional 50 franchise agreements last year and plans to expand to 500 locations by 2025 through franchising.