Canadian vegan concept going global
Copper Branch, a Canada-based vegan eatery, is going global. The chain, which opened in 2014, in Montreal, has 17 units in Quebec and Ontario but is expanding to 60 locations across Canada, the United States and Europe. It should double its footprint by the end of the year, opening in Alberta, British Columbia, the Maritimes, New York and Brest, France, according to VegNews.
"Copper Branch has always had the goal of being one of the largest and fastest growing plant-based fast-casuals in North America," Copper Branch director of marketing Andrew Infantino said in the article. "Ever since Copper Branch began, our focus has always been to be a global brand and to inspire change in the food industry. In order to have true impact, we have to think large and keep growing."
Infantino said he is focusing on international expansion to cities in the United States, specifically in Boston and Philadelphia.
Topics: Franchising & Growth