California Tortilla seeking franchisees in North Carolina
California Tortilla has signed an agreement to open its first unit in Raleigh, North Carolina.
Planning to open late 2018, the brand is looking for available retail locations throughout Raleigh/Durham, according to a company press release. It expects to open 10 units over the next five years in North Carolina's metropolitan areas including Raleigh, Durham-Chapel Hill and Charlotte, and is seeking qualified franchise partners to help it grow.
"North Carolina has seen tremendous growth over the past few years, and we're excited to begin development across the state. With an affordable cost of living, strong retail opportunities and a growing population, North Carolina's major metropolitan markets are extremely appealing to us," said Jim Tisack, VP of franchise development at California Tortilla. "The Raleigh area has expressed a desire for a greater variety of fast casual restaurants, so we are thrilled to spice up the community's food scene with our bold flavors and unique menu items."
According to the Carolina Democratic Population Center, North Carolina's population has seen its highest year-over-year growth since 2010. Additionally, Raleigh was recently named one of the top cities for millennials to live in 2017, ranked 17 out of 228.
Operating 50 locations across the mid-Atlantic region and three in Qatar, California Tortilla serves made-to-order burritos, bowls, street tacos quesadillas and salads
"Mexican is the top-producing segment of the booming fast causal restaurant industry. We're responding to consumer demand and aggressively expanding to new areas across the country," Tisack said. "We are actively seeking franchise partners dedicated to growing our fun brand throughout North Carolina and beyond."
The total initial investment to open a California Tortilla ranges from $412,700-$708,800, and the brand is targeting growth in large metropolitan areas and suburban locations in strip malls. It also has several locations in non-traditional venues such as airports, college campuses and mall food courts and is looking for these development opportunities as well, according to the release.
Topics: Franchising & Growth