Marketing

Buffalo Wild Wings opening 'Go' store model this week

Photo by istock.com

May 12, 2020

Buffalo Wild Wings will open the doors of its first 'Go' restaurant May 13 designed specifically for takeout and delivery orders. The store is located at at 5840 Roswell Road in Sandy Springs, Georgia.

The model comes amidst the ongoing COVID-19 pandemic which shuttered restaurants and retail store locations since late March and is prompting restaurants to revamp the in-store experience given safety and social distancing requirements.

The 1,800-square-foot Go store, located miles from the Buffalo Wild Wings Atlanta Support Center, features a walk-up counter, digital menu boards, seating and TVs for those waiting to pick up orders, according to a blog post.

The goal is to provide a contactless and hassle-free order and pickup experience and the store will offer the brand's wings, tenders, sides and all 23 saches and dry rubs.

"I am thrilled to introduce the new 'GO' model in our own backyard of Atlanta, Georgia," said John Bowie, Buffalo Wild Wings COO in the blog post. "We’ve seen the success of this model over the past six weeks, with our takeout and delivery business growing over 140%. Buffalo Wild Wings ‘GO’ is perfect for friends and family who want to enjoy our authentic, New York-style buffalo wings at home."