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Bruegger's launches 'Click for Kids' Facebook fundraiser

May 29, 2012

Bruegger’s is starting summer early this year with an online and in-store campaign to benefit the kids and families served by Children's Miracle Network Hospitals (CMNH) across the country.

From May 29 through June 21, Bruegger’s will transform its Facebook page into a fundraising hub with its Clicks for Kids campaign. Facebook users, Bruegger’s guests and supporters of local children’s hospitals can simply “Like” Bruegger’s on Facebook and the bagel leader will donate $1 to CMNH, with all proceeds going to benefit local children’s hospitals.

“Children’s Miracle Network does so much good for kids in need around the country,” said Bruegger’s CMO Scott Colwell. “We are proud to partner with CMN and hope our Facebook page lights up with new fans who want to help us support such a worthy cause.”

The Clicks for Kids campaign will culminate June 21, when Bruegger’s toasts the first full day of summer with its first Free Iced Coffee Day, a CMNH fundraiser, at all of its 300+ locations. To get a free iced coffee, guests can download the required coupon from Bruegger’s Facebook page. Members of Bruegger’s “Fresh News” email club will receive the coupon via email, and those who sign up for “Fresh News” at www.brueggers.com before June 19 also will receive a coupon.

Since 2009, Bruegger’s and its guests have contributed more than $100,000 to provide comfort, treatment and hope to millions of sick kids each year.

Read more about online, mobile and social promotions.

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