News

Bruegger's launches annual Children's Miracle Network campaign

October 24, 2012

Bruegger's Bagels' 300-plus locations will donate a portion of proceeds from the sale of its Bottomless Mugs to the Children's Miracle Network Hospitals. The annual fundraiser began today.

Bruegger's Bottomless Mug Club started more than 10 years ago and has supported local children's hospitals since 2010. Guests who purchase the Bottomless Mug receive free coffee, tea and soda for the remainder of 2012 and throughout 2013.

"Through the Bottomless Mug campaign, Bruegger's staff and loyal guests can work miracles together for their local children's hospital," said David Austin, Bruegger's president, in a news release. "Our customers love the benefits of the Bottomless Mug, but more importantly, enjoy the opportunity to help kids in need."

As part of the national campaign, Bruegger's will host its annual Free Coffee Day Nov. 14 until 2 p.m. Guests can enjoy their first cup on Bruegger's while donating their spare change to Children's Miracle Network Hospitals at canisters located by the register. In 2011, guests contributed more than $30,000 during the one-day event.

Last year, Bruegger's donated nearly $100,000 to benefit children and families in need through Children's Miracle Network Hospitals. In addition to the Bottomless Mug campaign, Bruegger's neighborhood bakeries host fundraisers and events for local children's hospitals throughout the year.

Read more about cause marketing efforts.