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Boston Market rolls out 'Moms Party' promo
May 1, 2008
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ClaudeGOLDEN, Colo.—Boston Market has announced the launch of a new campaign designed to extend Mother's Day to a month-long event.
Playing on this year's political election, Boston Market has created a unique Web site, www.themomsparty.com, that allows users to join the "Moms Party" — a nonpartisan petition that promises to support moms in all that they do and give them more recognition than just one day.
The site also features political-themed posters where users can upload photos of their mothers and can "mom-inate" their mothers to be the leading candidate.
Members of the Moms Party will receive special offers from Boston Market, including free desserts with purchase during the month of May.
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