News

Blazing Onion adopts digital menu platform

May 3, 2016

Lynnwood, Washington-based fast casual restaurant chain Blazing Onion has deployed eTouchMenu at its restaurant in Gig Harbor, Washington, and plans to launch the digital menu platform across all seven locations, according to a press release. The technology, which is compatible on Android, Windows and Apple devices, has increased menu customization options, improved check averages and dessert sales and enhanced the overall guest connection, said David Jones, co-founder of Blazing Onion.

"We've been looking to use digital menus for a while now and we had a difficult time finding someone to partner with. We're a yes company in the fact that we let people customize their orders as much as possible. We didn't want our iPads to say no when our policy was to say yes, and we wanted a digital menu company that would say yes to our needs as well,"  he said. "eTouchMenu really  fits in with our brand culture. I think it's one of the coolest things out there."

The fast casual segment has proven to be an early adopter of digital menus as tech savvy consumers have created the right environment for their implementation and use, the release stated.

"The industry is shifting to digital menus, and for good reason. The enhanced guest experience and ROI are compelling," said Scott Morrow, CEO of eTouchMenu. " We are a true partner to the restaurant organizations that we serve and work hard to ensure their needs are being met. While there are other 'menu technologies' out there, ours is the most comprehensive, flexible and dynamic. This is because other platforms have focused solely on gamification while we have focused on the entire dining experience."

Guests can use eTouchMenu in a self-guided way, giving them more control over their dining experience. Or, restaurant staff can walk each guest through the ordering process, using the platform as a portable POS, Morrow said.  Additionally, the self check-out feature enables guests can pay directly through a secure payment processing platform when they are ready to leave.