Biscuitville names president
Biscuitville has named Kathie S. Niven as its president, having most recently served as the company's chief brand officer. Kristie Mitchell has been promoted to vice president of brand and marketing, according to a company press release.
While serving as CBO, Niven was responsible for defining and accelerating Biscuitville's brand vision and growth plan. She oversaw the creation of Biscuitville's brand positioning, which encompassed logo development, restaurant redesign, packaging, employee uniforms and trademarking. Niven also spearheaded the design of the company's new People Excellence department as well as a new menu management assembly process, which produced the most successful promotional product launch in company history — the Spicy Chicken and Honey Biscuit, according to the release.
In addition, Niven introduced an in-house agency model by building a team responsible for all communications and marketing initiatives, including photography, videography, media production, artwork and design, promotional material fulfillment, public relations, online retail, local store marketing, social media and content management. She also developed Biscuitville's collegiate summer intern program.
Earlier in her career, Niven served as vice president of field marketing for Quiznos Corporation and marketing executive with RTM/Arby's Roast Beef Corporation, Burger King Corporation and Krispy Kreme Doughnut Corporation.
"Biscuitville is proud of its heritage as a local, family-owned business, and we had to look no further than our own front door when considering the best candidate to serve as our president," Burney Jennings, chief executive officer of Biscuitville, said in the press release.
Mitchell joined Biscuitville in early 2015, as senior brand creative and was responsible for overhauling everything from the brand's marketing collateral program to its restaurant menu boards. A year later, Mitchell became the company's first creative director and spearheaded the development of Biscuitville brand strategic vision, according to the release.
Topics: Franchising & Growth