Zaxby's News & Media
Zaxby's names UGA's Brock Bowers as brand ambassador
April 14, 2022
Georgia-based Zaxby's has named University of Georgia tight end and 2021 SEC Freshman of the Year Brock Bowers as its brand ambassador.
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Zaxby's, Mellow Mushroom franchisee opening Mooyah in Florida
April 1, 2022
Texas-based Mooyah Burgers, Fries & Shakes is coming to Ocala, Florida, expanding its presence in the Sunshine State, thanks to a six-unit deal with Brad…
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Zaxby's 'ain't afraid of no ghost'
November 19, 2021
Zaxby's is continuing its partnership with Sony Pictures' action-adventure comedy film, "Ghostbusters: Afterlife." Last month, the chicken chain launched a…
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Starbucks tops social media paid advertising
November 19, 2021
Starbucks' paid ad campaigns are the top paid share-of-voice, defined by the percentage of sponsored impressions on social media, according to a study by…
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El Pollo Loco president taking CEO title at Zaxby's
October 26, 2021
Zaxby's co-founder Zach McLeroy is stepping down from his CEO role and will transition to chairman effective January 2022. Bernard Acoca, who has served as CEO…
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Zaxby's taps UGA quarterback as brand spokesperson
August 19, 2021
Georgia-based Zaxby's has inked a deal with University of Georgia quarterback J.T. Daniels to serve as a brand ambassador for the 2021-2022 season. "We're…
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Zaxby's adds 'The Southwest' to Zalad lineup
July 30, 2021
Zaxby's, a QSR known for its chicken fingers, wings and signature sauces, has introduced the Southwest Zalad, a made-to-order salad available systemwide…
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Zaxby's names first-ever general counsel
May 7, 2021
Brenda Beerman Trickey has been appointed Zaxby's first-ever general counsel in the brand's 32-year history.
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Zaxby's taps Mike Nettles to serve as 1st digital chief
April 7, 2021
Mike Nettles has been named interim chief digital and technology officer for Zaxby's.
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Goldman Sachs grabs a piece of Zaxby's
November 19, 2020
Zaxby's, which has 900 units in 17 states, will have a new investor when investment funds managed by the Goldman Sachs Merchant Banking Division "acquire a…
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In the Zaxby's sauce universe, it's good to be a jerk
November 11, 2020
Sandwich and dipping sauces are proving to be instrumental in the race for customers, and on that front one brand recently distinguished itself with hot and…
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Zaxby's reignites Chicken Sandwich Wars
October 27, 2020
A year after the Chicken Sandwich Wars broke out on Twitter, Zaxby's has fired an artillery shot with its "Y'all ready?" tweet, declaring that "The Chicken…
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Zaxby's sponsors online gamer SypherPK
July 13, 2020
Zaxby's has become the exclusive restaurant sponsor of Ali Hassan, also known as "SypherPK," a professional gamer and streamer with 11 million followers across…
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Zaxby's shares COVID-19 recovery plan
by Cherryh Cansler — Editor, FastCasual.com
After reading the PPP criteria and realizing that Zaxby's qualified, CMO Joel Bulger said the chain applied and then ended up giving back every cent.
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Zaxby's partners with SoundCloud to create ambient restaurant playlist
April 27, 2020
In an effort to bring its dine-in experience to fans, Zaxby's has uploaded a custom collection of ambient restaurant sounds to SoundCloud. Featuring five…
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Zaxby's, Bruegger's Bagels go the family route
April 8, 2020
In an effort to meet the needs of families sheltering at home due to the COVID-19 pandemic, two eateries are offering up customized family offerings.
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Blaze signs deal for 7 stores in Texas, Louisiana
August 14, 2019
Blaze Fast-Fire'd Pizza signed a multi-unit development deal to grow the brand's Texas presence, including seven new locations of the fast-growing chain in…
read nowZaxby's rolling out fan engagement initiatives
August 16, 2017
Hoping to interact with fans during memorable moments in their lives, Zaxby's is launching fan-first initiatives for the remainder of the year. From five…
read nowZaxby's upgrades gift card platform
January 26, 2016
The new system streamlines the reconciliation of gift card activity at the POS, while adding new capabilities, including virtual gifting and mobile offerings.
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