Taco boom: Velvet Taco VP breaks down the elevated taco experience

Velvet Taco launches annual WTF taco contest

July 30, 2025

Velvet Taco, a fast casual restaurant known for its globally inspired tacos, has launched its fourth annual WTF (Weekly Taco Feature) Recipe Contest, inviting…

Velvet Taco, Salad House, &pizza, Erik's DeliCafe leaders talk online engagement, smart promotions

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Top restaurant leaders share insight on fueling growth through online engagement and smart promotions at the upcoming Fast Casual Executive Summit.

Velvet Taco making international debut in London

October 14, 2024

Dallas-based Velvet Taco, which has 50 locations in the U.S., is making its international debut in London, opening in Soho in Spring 2025.

Velvet Taco opening 1st cocktail bar

June 10, 2024

Velvet Taco is opening next month in Miami in Wynwood, the city's cultural arts district. Marking its second location in South Florida following the September…

Velvet Taco betting on casino location

September 26, 2023

Velvet Taco opened its first casino location Tuesday inside Choctaw Casino in Durant, Oklahoma, one of several planned non-traditional openings for the…

Velvet Taco opening making Sunshine State debut

September 7, 2023

Velvet Taco is entering the Florida next week when it opens in Fort Lauderdale along the Downtown Riverwalk District.

Velvet Taco launching Chat GPTaco

July 10, 2023

Dallas-based Velvet Taco is promoting its latest LTO, the Chat GPTaco, developed by Chef Venecia Willis using the latest artificial intelligence generator…

Velvet Taco hires marketing VP

June 29, 2023

Velvet Taco has hired Brooke Perry as VP of marketing. She held the same title for ChopShop and will help Dallas-based Velvet Taco grow beyond its 40 locations.

Velvet Taco dishing out breakfast

June 2, 2023

Dallas-based Velvet Taco, which has 40 locations, is debuting four breakfast tacos in its hometown restaurants.

Velvet Taco opening 41st location

May 25, 2023

Dallas-based Velvet Taco, which made the 2023 list of Fast Casual Top 100 Movers & Shakers, will open its 41st restaurant next month in Waco, Texas, at S.

Velvet Taco opens in Rockwall, Texas

February 20, 2023

Velvet Taco opened its 26th Texas location Monday in Dallas-Fort Worth's Rockwall district. Located at 2608 Ridge Road, the store marks the chain's 37th unit…

Velvet Taco develops 'college-friendly' menu

January 23, 2023

Dallas-based Velvet Taco has created an exclusive menu at its three restaurants located on or near college campuses — in Norman, Oklahoma and Lubbock and and…

Velvet Taco adding 3 stores in DFW

January 6, 2023

Dallas-based Velvet Taco is adding three restaurants to the Dallas-Fort Worth area and each will bring over 50 jobs per location.

Velvet Taco opening 23rd Texas location

October 3, 2022

Dallas-based Velvet Taco's 23rd Texas location opened Monday in Houston's Memorial City district at 10201 Katy Freeway, marking the brand's 35th location.

Velvet Taco hires 1st COO

September 28, 2022

Dallas-based Velvet Taco has hired Michael Pereira, who previously served in senior operational leadership roles at Snooze, an A.M. Eatery, Grand Lux Café, The…

Velvet Taco opening 23rd Texas location

September 8, 2022

Dallas-based Velvet Taco is opening its 23rd Texas location next month in Houston's Memorial City, marking its 35th location overall. The store will maximize…

Velvet Taco creates backdoor menu

July 25, 2022

Velvet Taco, a Dallas-based fast casual restaurant, has collaborated with Thanx, a provider of guest engagement technology, to create six secret menu items for…

Velvet Taco launches merch

March 28, 2022

Dallas-based Velvet Taco has jumped into the merchandise arena with the launch of its Velvet Merch online store. After years of social media swag giveaways and…

Velvet Taco opening 6th Houston unit

February 1, 2022

Dallas-based Velvet Taco is opening its sixth location in the Houston metro area in The Woodlands located at 9120 Gosling Road.