Starbucks’ Red Cup Day makes a comeback

by Shira Petrack — Content Manager, Placer.ai

Starbucks received more visits over the week of Red Cup Day than it did during the week of the Pumpkin Spice Latte Launch.

Starbucks canceling upcharges on non-dairy milk

October 31, 2024

When Starbucks releases its holiday-inspired retail line next week (Nov. 7) customers in U.S. and Canada company-owned and operated stores will no longer pay…

Starbucks seeking global chief brand officer

September 18, 2024

Starbucks is searching for a global chief brand officer to oversee product, marketing, digital, customer insights, creative and store concepts, according to an…

Starbucks North America CEO retiring after 8 months

September 18, 2024

Starbucks North America CEO Michael Conway is retiring Nov. 30, a role he took over earlier this year, according to the company. Before the promotion, Conway…

Starbucks still winning customers with PSLs

by Lila Margalit, Lila Margalit — Content Writer, Placer.ai

Visits to Starbucks on the day it relaunched the pumpkin spiced latte (Aug. 22) outpaced its recent Thursday average by 24.1% and stayed elevated through the…

Starbucks appoints Brian Niccol as CEO, chairman

August 13, 2024

Starbucks has named Brian Niccol as chairman and CEO, replacing Laxman Narasimhan who has stepped down.

Starbucks, Mercedes expanding EV charging network

July 17, 2024

As part of its environmental promise, Starbucks is installing Mercedes-Benz high-power electric vehicle chargers at locations on a 1,400-mile route along…

Starbucks partnering with Grubhub

June 6, 2024

Starbucks is partnering with Grubhub for delivery in select markets in Pennsylvania, Colorado and Illinois, with national availability anticipated in all 5…

Starbucks stores becoming more inclusive

February 16, 2024

Thanks to its "Inclusive Spaces Framework," Starbucks' store experience will be more accessible and inclusive for all employees, customers and communities.

Starbucks boosts Q1 2024 results, but misses expectations

January 31, 2024

Starbucks boosted its sales and earnings for Q1 2024 but cut its full year guidance after missing its sales and earnings projections. Highlights from an…

Why AI is 2024's top restaurant tech trend

by Cherryh Cansler — Editor, FastCasual.com

14 fast casual restaurant execs reveal how they are testing artificial intelligence or robotics.

Reusable cups sticking around at Starbucks

January 3, 2024

Customers at all company-operated and participating licensed Starbucks stores ih the U.S. and Canada may now use their clean, personal cups when ordering in…

Starbucks stores home to EV charging stations

December 28, 2023

Volvo Car USA will deploy 50 Volvo and Starbucks branded EV chargers at 15 Starbucks locations along a 1,350-mile route between the Denver area and Seattle…

Starbucks cutting turnover rates via benefit enhancements

November 6, 2023

Starbucks employees working an average of 20 hours per week now have faster access to paid vacation, raises, financial well-being and skills-building benefits…

20 years later: Pumpkin spice still rules

by Cherryh Cansler — Editor, FastCasual.com

Although it's too early to tell if all-things pumpkin will increase traffic this year, it's a likely outcome based on the past 20 years. Most chains have…

Starbucks testing reusable cups in California

August 14, 2023

Starbucks has launched a reusable cup test in 12 Starbucks stores in Napa and Petaluma, California, allowing customers to bring their own cups to fill orders…

Target adds Starbucks to drive-up options

August 9, 2023

Target shoppers can now order their favorite Starbucks order and grab it while picking up their merchandise at a Target drive-up location.

Is cold the new hot at Starbucks?

by Cherryh Cansler — Editor, FastCasual.com

August 3, 2023

The cold business at Starbucks is hotter than ever as sales of unheated drinks reached 75% of U.S. beverage sales during the chain's third quarter, which ended…

Starbucks offering Oleato beverages in 11 more states

June 7, 2023

Starbucks is extending its line of olive oil-infused Oleato beverages into 11 more states.

Starbucks expanding reusable cup policy to drive-thru, mobile

June 5, 2023

Starbucks plans to expand its personal reusable cup policy to the drive-thru and mobile order channel, at any U.S. store, by the end of 2023.