Dutch Bros gains, Starbucks holds top spot

by Shira Petrack — Content Manager, Placer.ai

Despite the rapid growth of smaller coffee chains, Starbucks continues to dominate the coffee category, receiving over half of the combined visits to…

Scooter's signs 10 franchisees in Q1

April 21, 2025

Scooter's Coffee is celebrating a successful first quarter in franchise development, signing over 10 franchise agreements to develop 15 locations in Tennessee…

Scooter’s VIP reveals 3 strategies for brewing growth

Tim Arpin, chief growth officer, discusses the importance of prioritizing menu innovation, streamlining operations, and creating meaningful community…

Scooter's revamps loyalty platform

April 15, 2025

Scooter's Coffee has redesigned its rewards program to offer more flexible redemption options, faster ways to earn rewards and enhanced status levels and…

Women in the Lead 2025: Spotlighting 21 fast casual leaders

by Cherryh Cansler — Editor, FastCasual.com

Designated by the National Women's History Alliance, this year's theme is "Moving Forward Together," spotlighting "women educating and inspiring generations.…

Scooter's Coffee opens 750th store

December 11, 2023

Frisco, Texas, is home to the 750th location of Scooter's Coffee, which opened Monday.

Scooter's promoting president to CEO

November 2, 2023

Scooter's Coffee President Joe Thornton will take over as CEO, effective Jan. 1, succeding Todd Graeve, who is retiring at the end of the year.

Scooter's Coffee exec: 'The whole point of innovation is growth'

by Mandy Wolf Detwiler — Editor, Networld Media Group

Nathan Lester, senior director, drive-thru innovations for Scooter’s Coffee, spoke about pairing innovation and growth during the keynote address kicking off…

Scooter's launches $1 menu

October 2, 2023

Scooter's Coffee has created a Dollar Delights Menu featuring items priced at $1. Options include mini donuts, brewed coffee, an extra shot of espresso, sweet…

20 years later: Pumpkin spice still rules

by Cherryh Cansler — Editor, FastCasual.com

Although it's too early to tell if all-things pumpkin will increase traffic this year, it's a likely outcome based on the past 20 years. Most chains have…

Shake Shack, Scooter's Coffee execs keynoting Fast Casual Executive Summit

by Cherryh Cansler — Editor, FastCasual.com

Idris Stover, Shake Shack's director of diversity, equity, inclusion and culture, and Nathan Lester, senior director of drive-thru innovation at Scooter's…

Kiosks, AI keeping wait times down at Scooter's drive-thrus

Nathan Lester, senior director of Drive-Thru Innovation at Scooter's Coffee, reveals how technology helps the chain with its "scoot on through" customer…

Scooter's Coffee exec: 3 ways to inspire your customers to spend more

Upselling. It's a way to increase your sales without increasing the number of customers you serve. But for a lot of consumers, it's a dirty word that often…

Scooter's promotes CMO to chief community officer

April 11, 2023

As Scooter's Coffee continues to grow nationwide, the company has promoted CMO Bill Black to chief community officer in hopes of elevating its give-back…

Scooter's Coffee debuting energy drink

April 5, 2023

Omaha-based Scooter's Coffee has unveiled a proprietary energy drink, which combines SCOOOT Energy with fruity flavors, including Prickly Pear, Raspberry Blue…

Scooter's hires CMO

March 13, 2023

Scooter's Coffee has hired Malorie Maddox as chief marketing officer.

Women in the Lead 2023: Honoring 21 of fast casual's top female leaders

by Cherryh Cansler — Editor, FastCasual.com

In honor of International Women's Day, FastCasual interviewed 21 female executives leading the industry.

Scooter's VP focused on enhancing drive-thru operations

November 17, 2022

Scooter's Coffee has hired Jaime Denney as VP of franchise operations, where she'll focus on increasing the speed and effectiveness of drive-thru service…

Scooter's Coffee opens HQ to support 'unprecedented growth'

November 3, 2022

Scooter's Coffee, which has nearly 600 locations in 28 states, has relocated its Omaha-based headquarters to 11808 Miracle Hills Dr., also in Omaha. The…

Scooter's Coffee taps former Papa John's exec to lead digital marketing

September 8, 2022

To advance digital marketing initiatives, Scooter's Coffee has hired Mitch Walden, formerly of Papa John's, AutoZone and O'Reilly Auto Parts, as senior…