Untamed Sandwiches unleashes delivery-only taco concept
When getting out for Taco Tuesday is nearly impossible, New York City customers can rely on Untamed Taqueria to deliver tacos to their doorsteps.
Andy Jacobi and Chef Luis Mendez founded the delivery-only taco brand after first opening Untamed Sandwiches in 2014, in Manhattan.
"We decided to launch Untamed Taqueria as a delivery-only concept, for now, as it was a very low-risk way to launch a sister brand to our initial concept, Untamed Sandwiches," Founder Andy Jacobi said in an email interview. "Our culinary team was really inspired to come up with an entirely new menu, but we are also still very focused on the growth of Untamed Sandwiches — we didn't want to take our full attention away from that."
Since the taco concept lacks a brick-and-mortar location, employees make the tacos from than Untamed Sandwiches unit at 43 W. 39th, St. Customers place orders via the Untamed Taqueria website, and company-employed drivers, along with those working for third-party delivery systems — including DoorDash — deliver them throughout Midtown between 9th Avenue and Lexington Avenue; 59th Street and 18th Street.
"By utilizing the spare capacity in our catering kitchen, we were able to launch a new brand that we are really excited about without the cost or time associated with building a brick-and-mortar location," Jacobi said.
The Untamed way
Founded under the mutual respect for sustainability, quality and locality, Jacobi and Mendez said they are committed to using only locally sourced, 5-hour braised meats in both concepts. And the taco brand also delivers salads, including the Chicken Tinga — spicy tomato braised chicken, jalapeno mayo, red onion, queso fresco, served over romaine lettuce — sides and desserts. One favorite is the Quatro Leches, made with Grandaisy ciabatta bread, Jacobi said.
"We hope this really takes off, and as we monitor the popularity and initial response, we will decide if and when the time is right to turn Untamed Taqueria into a brick-and-mortar concept, as well," he said about the taco brand.
Cover photo by Molly Tavoletti.