Article

Of note on social media: Panda Express 'joy spotting' campaign

An eight-hour social media campaign yielded a 389-percent increase in mentions of the brand on Twitter and a 24-percent increase in followers.

November 21, 2014 by Brenda Rick Smith — Editor, Networld Media Group

About Brenda Rick Smith

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Brenda has more than 20 years of experience as a marketing and public relations professional. She invested most of her career telling the story of entrepreneurial non-profit organizations, particularly through social media.

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