Article

Infographic: 2.5 billion ways to reach customers via beverages

Coca-Cola's new study unveils how adding beverage offerings can help restaurants increase traffic.

June 10, 2016

The average American experiences 22 away-from-home situations every week in which he or she could consume food and/or a beverage, according to a study recently published by Coca Cola, that also found that those instances added up to 5 billion situations in the U.S. weekly. Only half, however, include a beverage, which means the there are 2.5 billion ways to reach consumers via beverages. The study identified 17 life situations and found untapped demand in all of them.

"In order to unlock the beverage opportunity and fully leverage the power of beverages in foodservice, operators need to understand potential guests' situations, moods and motives. We've found that those factors help us predict consumer behavior and choice of beverage type and channel even better than demographic characteristics,” said Kathleen Ciaramello, president of National Foodservice and On-Premise for Coca-Cola North America. "We're always striving to equip our foodservice partners with insights like these, as well as practical tools and resources that can help grow their business.”

Coca-Cola published this infographic to show restaurant executives the opportunities they have to entice customers via beverages.