Article
How Kogi BBQ got fired up
In this video interview, Kogi brand manager Mike Prasad talks about how the company used social media to launch the business.
October 18, 2009 by Paul Barron — EVP, NWA
Kogi BBQ is somewhat of a legend in the food industry, as it was one of the first concepts (food truck no less) to use the social networking site Twitter to build a consumer following.
It's amazing to think that in one short year Kogi has been able to make such an impact on the American food scene with no physical restaurant in place. What they do have is a great social story, things of which legends are made.
There are more than 100 known food truck brands in the U.S., and with centralized population development in inner and major cities, mobile food could become a trend that we will continue to see. Add the mix of social media as the consumer catalyst and you have a tidal wave in the making.
Kogi uses social media to draw in consumers and has the flexibility to be nimble in surrounding their brand with current events and can easily shift to where the consumers are located. Hmm ... come to think of it, it's much like social media: Follow the crowd.
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