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What's ahead for Wingstop? Mobile payment

Wingstop is heavily invested in social media for engaging customers and driving sales. The next step: mobile payments.

September 15, 2014

What's on the mind of Erin Levzow, director of digital marketing for Wingstop? Mobile payment.

Mobile payment is the next logical step for the brand, which has been focused on driving transactions and sales through social media, she said.

"It's kind of like free money, right? You don't feel it when you're paying on mobile," said Levzow in a recent interview.

Mobile payment has the potential to reduce friction and deliver better customer engagement, she added.