Video

'Stealth health' menu approaches are on trend

Kids also want more healthful options from restaurants.

June 11, 2014

Katie Cameron, former senior marketing director at Sizzler and current senior business development manager at Technomic, discusses the current menu trends across the restaurant industry. Health and nutrition focuses, she said, are driving most of these trends, and brands are smart to use a "stealth health" approach.

Stealth health basically means making subtle differences with better health implications, such as salt reduction and smaller portion sizes.

These trends are also trickling onto the children's menu, Cameron said. Kids, and parents, want more healthful options from restaurants.