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Video: Why, how data drives Dickey's BBQ

Dickey's BBQ CEO Roland Dickey Jr., discusses his three-prong approach to the guest experience and the chain's use of technology.

November 20, 2015

CEO Roland Dickey Jr. discusses his three-prong approach to customer experience with Ricardo Belmar of Hughes.

"We have three operating principles," he said. "It is great barbecue, it is speed and it is energy."

Dickey also chats about the variety of technology the chain has invested in and a data system his team built from the ground up. He also gives a few hints on how to get franchisees to embrace new operations.