Smashburger kicks off summer road trip to expose brand

June 13, 2014

Smashburger has launched a social media campaign, #SmashRoadTrip, geared toward creating awareness for the brand.

Wahoo’s Fish Taco guest counts up from loyalty mobile app launch

June 13, 2014

Wahoo’s Fish Taco announced that its guest count has increased since the rollout of its CircleShout-built mobile loyalty app. According to a news release…

NRA updates its Conserve Sustainability website

June 13, 2014

The National Restaurant Association has relaunched its Conserve website to include videos, case studies, best practices and more. The site was designed to…

Coffee subscription app launched in NYC

June 13, 2014

A new mobile app called Cups, created by an Israeli startup company, has launched in New York City. According to the NRF, Cups has partnered with 4…

How restaurants can use technology to influence customer trigger points

by Alicia Kelso — Editor, QSRWeb.com

A mobile strategy is about getting data from your customers while at the same time giving them a genuine value-add.

Starbucks adding wireless mobile charging stations for customers

June 12, 2014

Starbucks today announced a partnership with Duracell Powermat to rollout Powermat wireless charging stations in Starbucks locations.

Why IT deserves a spot at the marketing table

In order to resonate with customers, applications and campaigns must be exciting, unique and useful.

Pollo Tropical offering dads a BOGO deal

June 9, 2014

Pollo Tropical can celebrate dads with a buy-one-get-one-free 1/4 chicken meal with two sides on June 15. To redeem the offer, customers need to text “DAD” to…

Fans to name boloco's new kale smoothie

June 5, 2014

The boloco burrito chain will unveil a new kale smoothie this summer that will also include mango, cucumbers, celery, apple juice, honey and ice. The…

How Do You Roll? plans sushi giveaway

June 5, 2014

To mark International Sushi Day, June 18, How Do You Roll? will serve all customers a free sushi roll. Customers can also enter a social media contest to win…

How to craft a loyalty program for active social networkers

June 5, 2014

New research from Mintel shows that posting food pictures has gone beyond a few fringe foodies and is infiltrating the mainstream: 13 percent of those who have…

Tropical Smoothie Café offers freebies for National Flip Flop Day

June 5, 2014

Tropical Smoothie Café is celebrating National Flip Flop Day, June 20, by encouraging guests to visit any location that day between 2 p.m. and 7 p.m. wearing…

Pollo Tropical hosts World Cup contest with free chicken on the line

June 5, 2014

Pollo Tropical is celebrating the FIFA World Cup, kicking off this month in Brazil, with a contest that includes the grand prize of free chicken for a year.

Dickey’s Barbecue creates chief brand officer position

June 4, 2014

Dickey’s Barbecue Restaurants has named Christie Finley as the new chief brand officer. According to a company announcement, Finley will lead marketing…

How to extend the brand experience beyond your restaurant's four walls

by Alicia Kelso — Editor, QSRWeb.com

You have to commit to social media, spending time there and deeply engaging with your customers.

U.K. coffee chain adds order-ahead feature

June 2, 2014

U.K.-based coffee chain Harris+Hoole has upgraded its mobile app to enable customers to order and pay for their drinks ahead of time.

Restaurant insiders highlight the latest mobile ordering, loyalty trends

Now, consumers want on-demand apps that can allow them to receive faster service and more accurate orders.

Restaurant marketers: Fear of failure kills creativity

by Alicia Kelso — Editor, QSRWeb.com

In order for a marketing strategy to be successful, the operations team has to execute.

OrderSnapp digital ordering system launch geared toward small concepts

May 30, 2014

Cumulus Computing has introduced digital ordering system OrderSnapp nationwide today. OrderSnapp was designed for small restaurants and pizzerias as a…

Protein Bar, Taziki’s, Wahlburgers recognized for creating buzz

May 30, 2014

The National Restaurant Association’s Marketing Executives Group announced the winners of its inaugural Buzzed About Brands award, including The Protein Bar…