Staffing

Craveworthy Brands hires industry veteran Keith Kravcik as CFO

Source: Craveworthy Brands

November 2, 2026

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Craveworthy Brands has appointed Keith Kravcik to its position of chief financial officer. He will oversee the company's financial operations and help guide its ongoing expansion across its 20-plus brands portfolio.

Previously, Kravcik was chief investment officer and chief financial officer with food and beverage firm Cleveland Avenue. He also spent 16 years at McDonald's Corp., where he served in senior executive roles including leading Worldwide Financial Reporting as well as Strategy and Corporate Development at the time of McDonald's acquisitions of Chipotle Mexican Grill and Donatos Pizza. He went on to serve as CFO for McDonald's Latin America, where he reversed losses and grew sales more than 100% over three years, and later as Corporate Vice President and Controller for McDonald's USA, where he developed ownership and profit-optimization plans that increased operating profits by nearly $200 million over three years.

Earlier in his career, Kravcik served as group vice president and corporate controller at Supervalu, where he served as strategy and finance lead on the $3.3 billion sale of underperforming grocery chains to a Cerberus Capital-led consortium. He was later executive vice president and chief financial officer at Ovation Brands, where he helped lead a company-wide brand turnaround. He began his career at Ernst & Young, where he spent eleven years in the audit practice, rising to Senior Manager before leaving the firm.

Kravcik holds a B.S. in Accounting from DePaul University and is a Certified Public Accountant.

Craveworthy Brands, based in South Elgin, Illinois, is a multi-brand restaurant platform and franchisor with more than 20 concepts and over 300 locations in the U.S and internationally.