KFC Ad Director on turning Col. Sanders into brand's 'James Bond'

by S.A. Whitehead — Food Editor, Net World Media Group

In 2015, deep in a tunnel beneath the "lions and tigers and bears" of the Louisville Zoo where KFC stored its corporate archives, the chicken chain's ad agency…

Solving the 'ROI problem' of digital marketing

Capturing a customer, gaining an understanding of what drove that customer to you, quantifying revenue and leveraging customer data to segment audiences in…

Fazoli's launches loyalty app for Kentucky guests

March 15, 2018

Fazoli's has launched its first app-based loyalty program with mobile ordering capabilities for all Morehead and Maysville, Kentucky guests, according to a…

Girl & the Goat owner creates LTO for Dog Haus

March 13, 2018

Stephanie Izard, executive chef and owner of the Chicago eatery Girl & the Goat is the latest chef to join Dog Haus' year-long chef series in partnership…

LevelUp teams with FullContact to improve customer segmentation

March 13, 2018

LevelUp has partnered with FullContact, an identity resolution provider, to power precision marketing programs by providing foodservice operators with a…

El Pollo Loco adds new logo, old favorites

March 13, 2018

El Pollo Loco has a new logo but is also reaching into the past to bring back a longtime menu favorite — tostadas.The company said the logo change marks "the…

QSRs must know ups 'n downs of apps to adapt

by Dave Bennett — President & CEO, Mirus Restaurant Solutions

Like all technology, restaurant app development grows exponentially. But consumers' demands of those apps grows at least as quickly, with diners always…

The Halal Guys heat up weekend for rewards members

March 9, 2018

The Halal Guys is firing up this weekend for its rewards members, who will get free servings of the brand’s spicy hummus as part of the last three days of this…

NRA puts Coca-Cola leader in development, industry relations post

March 8, 2018

The National Restaurant Association has appointed retired Coca-Cola Company executive Roy Jackson as executive vice president of development and industry…

4 ways to make Gen Z love your brand

When it comes to the 22 and under age group, marketers have their work cut out for them. This group of individuals born after 1996, referred to as Gen Z…

How targeting only lapsed visitors helped HuHot increase sales

HuHot relied on Paytronix scoring tool to entice only its infrequent visitors with freebies.

Valentine's Day LTOs include $500 Pizza from Firenza, KFC's chicken scratch-and-sniff cards, sweet treats from Starbucks

by Cherryh Cansler — Publisher, FastCasual.com

Hoping to attract Valentine's Day customers, limited-service brands around the world are offering a variety of sweet deals.

Starbucks launches Visa card to drive customer loyalty forward

February 2, 2018

Starbucks lovers have yet another way to earn stars at their favorite coffee place as Starbucks and Chase have launched a Starbucks Rewards Visa card that is…

&Pizza circles Pi Day to 'put a ring on it'

January 31, 2018

That day every year when the pizza industry hijacks a celebration of the mathematics behind the circumference of a circle — i.e., Pi Day — this year brings a…

&Pizza debuts winning box design

January 30, 2018

&Pizza has debuted a new pizza box design at all 26 locations, after hosting the "Make Your Mark" contest and naming a Virginia self-taught artist, Marlon…

Government shutdown inspires freebies at Firezna Pizza

January 22, 2018

In an effort to support all the people who aren't getting paid while the government is shut down, the Washington D.C.--area Firenza Pizza locations are giving…

Halal Guys gives customers 5 LTOs in 10 weeks

January 12, 2018

The Halal Guys is getting the new year going with five LTOs, each a new concoction that will be available for two weeks at locations nationally, a news release…

Chicken Salad Chick does 10 giveaways on 10th anniversary

January 12, 2018

Chicken Salad Chick is 10 years in the fast casual game this month and is celebrating with an amped-up annual Guest Appreciation Day, a news release said. 

Small Iowa town begs for HuHot

January 12, 2018

Years ago HuHot Mongolian Grills put a location suggestion link on its website which produced about one request per day.

Naf Naf launching Naf Perks App

January 9, 2018

Naf Naf is bringing the flavors of the Middle East to guests everywhere on Jan 17 with the launch of its mobile app and rewards program — Naf Perks. To…