Girl & the Goat owner creates LTO for Dog Haus

Stephanie Izard, executive chef and owner of the Chicago eatery Girl & the Goat is the latest chef to join Dog Haus' year-long chef series in partnership with No Kid Hungry. For the series, Dog Haus has enlisted several nationally celebrated chefs representing regions of the country in which Dog Haus has locations. These chefs are creating menu items to be served at all Dog Haus locations as two-month LTOs throughout 2018, according to a company press release.

Each chef will work closely with the Dog Haus culinary team to craft a menu item; $1 of the purchase price from each sale of the item will be donated to No Kid Hungry. Dog Haus' aims to raise $100,000 for the organization in 2018. To help meet this goal, Dog Haus is also adding a line to each guest check that allows the customer to "round up for charity," increasing their payment to the nearest dollar. This promotion will run through the end of the year, Dog Haus partner Hagop Giragossian said in the release.

"We are so excited to continue our year-long charity chef series with Stephanie Izard, a chef that is so well respected in the food community," Giragossian said. "As we set our sights on our first Chicago Dog Haus opening, it was a no-brainer to bring one of the best chefs in the area on board to create this charity sausage. She has fully embraced the creativity and unique flavor combinations we bring to the Dog Haus menu in order to create her special item."

The guest chef series allows Dog Haus to bring customers the unique flavors and styles of some of the country's greatest living chefs —many of whom guests know from TV and the internet, but whose food they've never had a chance to sample, according to the release.

Among her many accolades, Izard is an Iron Chef, a recipient of the James Beard: Best Chef Great Lakes award, and Food & Wine's Best New Chef in 2011. She was the first female winner of Top Chef, and was voted "fan favorite" on the show, according to the release.

In March and April, all Dog Haus stores will offer Izard's "Everybody Lap Cheong Tonight!," which features a sweet, salty and smoky lap cheong sausage, mayo, sweet and spicy pepper relish and scallions, all served on grilled King's Hawaiian rolls.
 
"I am excited to partner with Dog Haus to bring 'Everybody Lap Cheong Tonight!' to the menu, which will feature our take on the traditional Chinese sausage, lap cheong," Izard said. "The sausage will be covered with a sweet and spicy pepper relish and a savory mayo from This Little Goat, my own line of cooking sauces and spices developed for the home cook."

Throughout the rest of the year, customers can expect to see items debut from the following chefs:

  • East Coaster Ilan Hall, Top Chef Season 2 winner, TV personality and owner of Ramen Hood.
  • Alex Seidel of Mercantile and Fruition Farm in Denver.
  • Dean Fearing — often referred to as the "Father of Southwestern Cuisine" — chef and owner of Fearing's Restaurant. 
  • Los Angeles-based Chris Oh of Seoul Sausage Co, Hanjip and EsCaLa.
  • Pastry chef and TV personality Duff Goldman of Duff's Cake Mix and Charm City Cakes.

Topics: Marketing / Branding / Promotion


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