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Marketing News & Media

Kneaders names new marketing exec

April 3, 2014

Kneaders Bakery and Café has named Kelly Conroy as its director of marketing.

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Easy Ice now sponsoring Share our Strength

April 3, 2014

Easy Ice announced today that it is a local sponsor of Share our Strength's Taste of the Nation events in Washington, D.C., New York City, Miami and Baltimore.

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Survey: Grilled cheese sandwiches not just for kids

April 3, 2014

Research from a new study proves that grilled cheese sandwiches don't just belong in kids' meals. In celebration of National Grilled Cheese Month, Cheeseboy…

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Boston Market giving tax day deal

April 2, 2014

Boston Market is committed to providing taxpayers a great value on tax day, according to a company press release, which is why the chain is offering a "Tax…

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Orange Leaf going bananas on tax day

April 2, 2014

As part of its "Year of the Flavor," Orange Leaf Frozen Yogurt is kicking off April with the introduction of a new, permanent Banana frozen yogurt, made with…

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April Fool's: Restaurant brands get in on the fun

by Cherryh Cansler — Publisher, FastCasual.com

Restaurant brands 'launch' clear coffee, a kale shake and an edible pizza box.

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Chipotle's Cultivate Festival returns to San Francisco

March 31, 2014

Chipotle Mexican Grill has announced the lineup for its 2014 Cultivate food, music and ideas festival series, with events planned in San Francisco, Minneapolis…

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Adoption rates for restaurant loyalty programs lower than other industries

March 31, 2014

Despite an increased focus on loyalty apps and loyalty programs by many big-name restaurant brands in recent months, plenty of opportunities remain in the…

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Restaurant category media spend up 5.2 percent in 2013

March 31, 2014

Expenditures for the 10 largest advertising categories grew 1.8 percent in 2013 and reached $88,334.1 million, led by retail. According to a news release from…

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WFF 2014: A view from the top

by Cherryh Cansler — Publisher, FastCasual.com

Get a look at what happened at the 2014 WFF's Leadership Conference.

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Jersey Mike's unveils new 'A Sub Above' brand campaign

March 28, 2014

Jersey Mike's Subs is introducing a new branding campaign, called "A Sub Above," in partnership with Wisconsin-based agency Planet Propaganda.

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Robeks CMO explains strategy on 'next-generation' concept

The chain hopes its new design, menu and marketing strategy will help it continue its 27 months of same-store sales increases.

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Uncle Maddio's offering $5.55 special

March 28, 2014

Fast casual pizza concept Uncle Maddio's Pizza Joint is offering a Maddio Mondays $5.55 pizza deal on any 9-inch pizza with up to three toppings, according to…

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Pancheros marking anniversary of Bob the Tool with freebies

March 28, 2014

Pancheros Mexican Grill is marking the seventh anniversary of the brand personality "Bob the Tool" on April 1 with lottery-style giveaways nationwide…

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Panda Express 'gone fishin'

March 27, 2014

Forget April Fools' Day; Panda Express is instead hosting a nationwide April Fish Day this April 1, with guests receiving a complimentary serving of its newest…

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Buffalo's Café hosts March Madness wing promo

March 26, 2014

Buffalo's Café is offering game day deals March 27 and 28, to celebrate March Madness.

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Panera Bread outlines digital initiatives during Investor Day

March 26, 2014

Panera Bread Co. shared some initiatives to help the brand compete in a digital and omnichannel marketplace during its Investor Day Wednesday in Charlotte, N.C.

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Starbucks recognized for loyalty marketing program

March 26, 2014

Starbucks was one of four companies awarded with the new bimonthly COLLOQUY Recognizes award. Tesco, Bloomgindale's and MoPals also were recognized.

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Dickey's Barbecue adds seven units in a week

March 25, 2014

Dickey's Barbecue has added seven new locations in areas across the country this week.

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Togo's promotes marketing executive

March 25, 2014

Togo's Eateries Inc. announced it has promoted Eric Coolbaugh to director of regional marketing. In his new role, he will lead all aspects of the regional…

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