Apple Pay's impact on restaurant loyalty marketing

Focusing on the creation of an experience that’s easy for the customer, instead of optimal for the brand, makes customers feel like VIPs.

#CONNECTsummit14: Beacons offer immediacy, simplicity and context

Beacons are powerful tools, enabling marketers to push the right message to the right person in the right place at the right time.

New beverages, food give Starbucks a lift in Q3

by Brenda Rick Smith — Editor, Networld Media Group

Food sales drove two points of comp growth in the U.S., and the breakfast sandwich platform surged 40 percent.

Schlotzsky's cracks top five in app store restaurant category

by Brenda Rick Smith — Editor, Networld Media Group

Loyalty app is the centerpiece of Schlotzsky's effort to connect with Millennials.

A framework for measuring and monitoring mobile app loyalty

Even the most loyal customer evaluates every touch point and interaction with a business.

FCES panel: Ready or not, mobile payments are coming

Mobile payments provide the ability to more personally interact with your guests, and gain more data about their habits.

Game on: How restaurants can power up loyalty strategy

Loyalty gaming must be fun and simple, with rewards that link back to genuine in-restaurant experiences.