Fresh Mex News & Media
Baja Fresh opens in Maryland
July 23, 2012
Baja Fresh Mexican Grill has opened a location in Frederick, Md. The restaurant is operated by Jamshed Shah, who brings years of restaurant experience to Baja…
read nowQdoba launches Instagram campaign
July 22, 2012
Qdoba Mexican Grill has launched a new interactive campaign encouraging guests to share and explore their own passions in exchange for the opportunity to get…
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Chipotle shifts marketing approach, reports 8% comps increase
by Valerie Killifer — Editor, FastCasual.com
While revenue and same-store sales rise, the company shifts focus to local marketing initiatives.
read nowBoloco opens in Maryland
July 17, 2012
Boloco has announced a new location in Bethesda, Md. This officially marks the company's entrance into a new market as the company expands outside of its…
read nowFreebirds World Burrito highlights recent openings
July 5, 2012
FREEBIRDS World Burrito has announced new locations in Humble and Lewisville Texas, and Mission, Kan., all opening in the coming weeks.
read nowSalsarita's unveils new line of Mexican-inspired pizzas
July 4, 2012
Salsarita’s is debuting a new line of Mexican-inspired pizzas, available in restaurants across the country.
read nowQdoba to support Colo. wildfire relief efforts
July 1, 2012
Colorado-based Qdoba Mexican Grill will host a day-long fundraiser July 10 to benefit American Red Cross Colorado Wildfires 2012, enabling the continued…
read nowCafe Rio expands on East Coast
June 26, 2012
Cafe Rio Mexican Grill has announced the opening of its fifth location on the East Coast and their 52nd location nationwide. The restaurant will open its doors…
read nowChipotle to announce Q2 results
June 18, 2012
Chipotle Mexican Grill, Inc. will host a conference call to discuss its second quarter 2012 financial results July 19, 2012, at 4:30 p.m. Eastern time.
read nowChipotle hosting two 'Cultivate' festivals
June 11, 2012
Chipotle Mexican Grill has announced the two locations for its Cultivate Food, Ideas & Music Festivals for 2012. Denver, the burrito chain's birthplace…
read nowMoe's Southwest Grill heads to Big Apple
June 6, 2012
Moe’s Southwest Grill opened its newest location at the Angola Travel Plaza in New York on June 1. The move to offer travelers along the New York Thruway marks…
read nowCalifornia Tortilla starts Best Summer Ever ticket Tuesdays
May 30, 2012
California Tortilla has announced an extension of its long-term partnership with concert promoters I.M.P. to include “Ticket Tuesday” giveaways of free concert…
read nowChipotle shares drop after SEC joins hiring investigation
May 21, 2012
Shares of Chipotle Mexican Grill dropped nearly 2 percent May 21 after the reported news of the U.S. Securities and Exchange Commission joining an…
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SEC joins Chipotle hiring probe
by Valerie Killifer — senior editor, NetWorld Alliance
Chipotle received a subpoena from the SEC May 17 requesting information in regard to its hiring practices.
read nowFREEBIRDS opens latest California unit
May 14, 2012
FREEBIRDS World Burrito has announced its opening in Elk Grove, Calif., bringing the number of locations in California to 14. To celebrate, FREEBIRDS will give…
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