Which Wich bag art chronicles passions, life of Atlanta-area artist

Bag art has become a significant part of the brand experience for Which Wich fans, and for one Atlanta-area art director, it's become a creative outlet for sharing his passions, observations and life.

"Initially my inspiration was simply illustrating my affection for bacon. Soon it transitioned into sharing about life. But then the challenge was how to include a bacon/pig into that drawing," says Shawn Elledge. "My friends have fun finding the latest bacon bag art hung on the wall when they go. I've built quite a collection of work at my local Which-Wich location."

The doodles are scrawled while Elledge waits for his go-to order, a "Wicked on wheat with provolone/swiss/pepper jack cheeses, pesto sauce, dijon mustard, spicy mayo, spicy ranch dressing, crispy onion strings, lettuce/tomato/pickles/cucumbers and extra bacon (of course)."

Elledge's creations now include references to his 2012 marriage to wife Cara, and the birth of their son Hinson in late 2014.

Topics: Customer Service / Experience, Marketing / Branding / Promotion

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