What do 26,710 PB&J sandwiches look like? Thanks to Which Wich, we now know

Jan. 19, 2015

Dallas-based sandwich chain Which Wich organized 500 franchisees, corporate staff and volunteers to crank out a record-setting 26,710 peanut butter and jelly sandwiches in an hour.

The thousands of sandwiches made during a 'Spreading Party' held at the Sheraton Dallas on Dec. 15 were donated to Dallas-area non-profit organizations.

The previous Guinness World Record for the most sandwiches made in one hour was 20,975.

"Today, we used a lot of peanut butter and a lot of jelly but most of all we used a lot of love, which is the secret ingredient in our PB&J sandwiches," said Which Wich Founder and CEO Jeff Sinelli in a company press release. "With these sandwiches we are able to feed thousands in the Greater Dallas area, and we couldn't be happier to provide food to those that need it most in our home city."

The team used 2,210 loaves of bread, 2,550 pounds of peanut butter, and 2,065 pounds of jelly. By the end of the hour, all of the sandwiches were wrapped and packaged for immediate delivery to a variety of area charities and organizations.

The event was in support of Which Wich's newly launched philanthropic campaign, Project PB&J, where for every PB&J sandwich purchased in a Which Wich location, the company donates a PB&J to a local cause and banks one for their global initiative trust.

The sandwiches made at the 'Spreading Party' were donated to organizations including:

  • The Salvation Army DFW
  • Our Calling
  • The SoupMobile
  • Boys & Girls Club of Greater Dallas
  • Big Brothers Big Sisters Lone Star
  • Foster Kids Charity
  • Genesis Women's Shelter & Support
  • Ronald McDonald House of Dallas
  • Dallas Casa
  • The Bridge North Texas
  • Metrocrest Services

The brand has a goal of making and donating over one million sandwiches in 2015.

"We talk about the 'vibe' at Which Wich and today you could really feel the energy from the collection of Which Wich personnel and the volunteers from charities and organizations across the area," said Sinelli. "This accomplishment is remarkable, but this is just the blast off for a program we want to be an integral part of the communities we serve. It's a simple concept, but I truly believe we can change the world with a PB&J."

Since launching at the beginning 2014, the campaign ended the year with more than 50,000 PB&J sandwiches sold and thus 150,000 donated back to local communities and banked for large scale areas of need. 

 



Topics: Marketing / Branding / Promotion, Social Responsibility


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