Food & Beverage

bb.q Chicken partners with Stray Kids member Felix on new menu item

Source: b.bq Chicken

July 17, 2026

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Fort Lee, New Jersey-based bb.q Chicken has introduced Feel Crunch Chicken, an entree developed in partnership with Felix, a member of global K-pop group Stray Kids.

The menu item features a sweet-and-savory caramelized onion sauce topped with crunchy flakes. The dish was soft-launched July 7 at select company-owned locations before expanding systemwide on July 16.

"Felix has a genuine obsession with bb.q Chicken, which makes him the perfect fit for this brand ambassador role," a bb.q Chicken U.S. spokesperson said in a statement.

As part of the partnership, Felix will appear in in-store and digital marketing campaigns promoting the brand and the new menu item.