News

Zoes Kitchen launches loyalty program, mobile app

September 6, 2017

Zoes Kitchen has launched ZK Rewards — its omnichannel, surprise and delight loyalty program, along with a mobile app. In tandem with the company's newly designed web site, these new digital tools provide guests a seamless, convenient brand experience designed to deepen guests' connection with Zoes Kitchen, Kevin Miles, CEO and president of Zoes Kitchen, said in a company press release.

"The new ZK Rewards program now enables us to deliver a more relevant and personalized experience, providing tailored rewards based on the way our guests dine with us," he said. "In addition, with our development of these digital tools, we will now have deeper insights into our guests and, over time, better opportunities for integration with other ordering platforms."

ZK Rewards gives guests treats and surprises such as birthday and ZK-versary gifts and access to exclusive local events. Customers will also earn a $5 sign-up reward until the end of September.

The platform, according to the release, allows guests to earn and redeem the rewards across all channels — online, in-store or via the mobile app. They'll no longer be required to upload pictures of receipts to gain rewards. For dine-in transactions, guests will scan their loyalty ID (in their app) or provide their account phone number at checkout to identify themselves as a loyalty member and redeem rewards, according to a company press release.

The mobile app features a completely refreshed look and feel that complements the newly revamped ZoesKitchen.com that launched in early August, according to the release. Using the new mobile app, guests can find a store, view the menu and place orders at Zoes Kitchen locations.

Additionally, from the app, guests can view their account information, order history, active rewards, loyalty ID, gift cards and provide feedback on their dining experiences.