Operations

Yogurtland's AUVs climb 27%

photo: Yogurtland

July 6, 2026

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Yogurtland's traditional store average unit volumes climbed to $934,959 in 2025, marking a 27% increase over a two-year period and placing the frozen dessert brand within $65,000 of the $1 million milestone.

The self-serve frozen yogurt chain, which operates more than 200 locations, attributes the financial surge to operational simplicity and strong investor demand. The brand has also secured agreements to expand into its ninth state.

"Two consecutive years of record AUV growth tell a compelling story," Bon-die Fortner, Yogurtland's director of franchise development, said in a company press release. "Prospective franchisees are recognizing that Yogurtland is a brand in financial ascent. As we move toward the $1 million AUV milestone, they see an opportunity to join the system during one of the strongest periods in our history."

Company officials noted that Yogurtland's self-serve model has helped insulate the brand from the labor shortages and operational pressures currently facing many restaurant concepts. The model relies on lean staffing and efficient operations to maintain margins while providing a premium guest experience.

In addition to operational updates, the company highlighted its promotional partnership with Disney surrounding the release of "Toy Story 5." The collaboration is designed to drive guest traffic and elevate consumer awareness across the franchise system.

"Prospective franchisees are not only investing in a concept with accelerating AUVs, but also in a brand with the scale, credibility, and marketing reach to partner with globally recognized companies like Disney," Fortner said.

Existing operators continue to serve as a primary growth engine for the company, expanding their portfolios with additional locations—a trend leadership views as a key indicator of long-term franchisee satisfaction.