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Writer asks: Is Chipotle the next Starbucks?
May 10, 2009
Motley Fool: Afew recent similarities between Starbucks and Chipotle begs the question: Is Chipotle becoming the next Starbucks?
One similarity: Starbucks has been selectively discounting its prices, to shake its recessionary stigma as a place for premium-priced hot beverages. Meanhile, Chipotle is testing out "low roller" menu markdowns in its home base of Denver.
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