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Wix.com acquires OpenRest

OpenRest's integration into the Wix platform will enable restaurant owners to take orders directly from their Wix websites and native mobile apps.

October 29, 2014

Web development platform Wix.com Ltd. announced today its acquisition of OpenRest, a provider of online ordering and mobile solutions for restaurants.

The OpenRest acquisition is continuation of Wix's verticalization strategy, according to a company press release. OpenRest's integration into the Wix platform will enable restaurant owners to take orders directly from their Wix websites and native mobile apps.

Wix and OpenRest plan to launch a complete online business management solution for restaurants during 2015.

"OpenRest perfectly complements our strategy to further enhance the Wix platform with tailored industry-specific solutions. There's no industry more deserving of this focused attention than the restaurant industry," said Avishai Avrahami, Wix co-founder and CEO, in a company press release. "With Wix and OpenRest, restaurateurs will have a technologically advanced and cost effective solution to better manage their business and their customers' experience." 

Terms of the acquisition were not disclosed.